Q & A with Founder & President of Warrior Products, Tom Richardson
Q: How did you get involved with the aftermarket industry?
I got my start in the off road industry by opening a repair shop that focused on off-road vehicles. Soon after opening, it became clear that our customers wanted more than just repairs. They wanted accessories for their Jeeps, trucks and SUVs. in 1992 we started building our own line of shackles, hitches and other hard parts which eventually lead to Jeep accessories. Warrior Products was born.
Q: You started out drag racing and then owned several Four Wheel drive shops, did you think you would end up building and selling your own parts full time?
While working in the industry, building my race cars, there was always a need to fabricate parts for truck users. As Jeeps became increasingly popular, it was a natural transition to start the Warrior Products brand and building heavy-duty shackles, hitches and Jeep accessories.
Q: What do you think is the most exciting thing happening in the aftermarket industry right now?
Despite the economic difficulties faced by many, the market continues to grow. People still want to customize their vehicles, whether an import, muscle car, Jeep or truck. The demand from global markets is particularly exciting for Warrior and the industry as a whole. global customers are pushing hard for Made in the USA products and really recognize the quality and the value associated with Made in the USA companies like Warrior. This pressure from global markets will help to elevate industry standards, drive innovation and stimulate growth into the future; that, to me, is the most exciting part of the industry.
Q: What do you think makes the Warrior, inc. brands (Warrior Products, Flex Armor by Warrior, hoodlift by Warrior and Black- Knight) stand out from all the rest?
Our commitment to quality, integrity, innovation and service drives everything that we do at Warrior Products. We manufacture our parts in the US to ensure they are of the highest quality possible, and then back them up with the best customer service in the industry. The Warrior sales staff has extensive retail experience in the industry, giving us an advantage when working with customers directly. As part of our commitment to quality, our engineering team over-engineers our parts, which helps to eliminate potential problems before they arise. We know what it takes to serve our customers quickly and effectively.
Manufacturing in the US affords us the opportunity to respond to issues quickly and modify parts to meet the customer’s needs. We also have the ability to take customer feedback and continually improve our products and processes.
Q: You recently purchased a company called hoodlift that makes hood lift strut systems and tailgate systems, what drew you to this company and this market?
Adding the hoodlift product line to the Warrior family is a very logical step. The Warrior Products brand has become synonymous with Jeep, and hoodlift was established as a product to assist Jeep owners who struggle with the heavy, steel hoods and flimsy hood props on their Jeep. Additionally, Warrior’s ability to rapidly design, and manufacture new hoodlift kits gives Warrior the opportunity to expand into other segments of the market. Warrior Products will continue to look for companies to add the Warrior family, where we can use our manufacturing expertise and facilities to bring pride in manufactuing back to the US.
Warrior Products is committed to building “Made in the USA” products of the highest quality, producing the most dependable Jeep and off-road vehicle parts in the automotive aftermarket industry. The people we employ represent our company and this commitment. The image portrayed and the manner in which situations are resolved is a critical part of every employee’s job responsibility. Our passion is to provide the best quality products and service to our customers and be recognized in our industry as an innovative leader in every market we serve. Our dedication and leadership will never be less than the expectations of our customers.
OUR COMMITMENT & PROMISE TO OUR CUSTOMERS
Warrior’s commitment to solving customer questions , problems and concerns is beyond comparison. Our goal is to protect your adventure lifestyle. To do so, we make sure everyone here at Warrior is available to assist customers with their needs. If the person you speak with or email isn’t able to help you, they will find someone who can. That’s a promise.