Tom’s Chronicles: Trail Adventures for 2011
After a very successful 2010, here at Warrior, we are very excited about this New Year. Setting a company sales record last year signals excellent potential for expansion this year and the continued growth of our brand. Thank you to all who have been involved with Team Warrior.
Not sitting on our success of the past year, Warrior Products will be investing in newer equipment to help us maintain our commitment to build high quality products. We should be able to double the production output and cut lead times substantially. Also, we are working to expand the engineering department with new software, increased staff, and better model control. Innovation of new products has been our primary drive these past few years, hence the decision to expand research & development and engineering. New products for the Jeep vehicles from 1941 to current along with the new FJ Cruiser Trail Adventure Series will be the main focus for 2011. We are always open to our customers’ individual needs as well as suggestions on what the market needs. E-mail us with your thoughts. As a USA manufacturer, we can react to small production runs, “one offs”, build what customers are asking for, and take customers’ ideas to market in a quick manner.
We are in the process of moving our corporate offices to a new location in order to expand the manufacturing plant. We are simply out of space. Our cut and sew division will be moving into some of the newly available area. Shipping and receiving will need some of this space and the larger engineering department will need more offices and model rooms.
Look for some new and exciting changes coming from IT this year. New large screen TV’s throughout the production plant will show the movement of items in production and the priority of all parts will help our production cycle, time to market, and quality control. Our new web site is already completed and is up and running. Feel free to check out all our great, new features. The Warrior staff built a first class state of the art web site, a job well done.
Video will be the next area of growth. Look for new videos coming soon to Warrior TV located on our web site, including videos of races that we will be participating in, such as the Baja 1000! We have invested in our own top shelf video production equipment to produce our own racing videos, off road demos, installation videos, but mostly, what ever the team can dream up. Stay tuned!
All in all a very exciting year is shaping up for all of us here at Warrior, but especially for all our customers and dealers. With the growth of the JK Wrangler, both two door and four door, selling more vehicles this year than any year in the past 69 years, we see nothing but continued demand for the fun stuff that Warrior Products builds. And with the introduction of our accessory product line for the FJ Cruiser, Warrior will definitely be busy. But let me be clear: Warrior Products will invest in our facilities, our new employee hires, our equipment; whatever it takes to serve our customers at the highest level of quality products, backed with renowned customer service. Our teams are off road enthusiasts and understand the ins and outs of the market. For all going to Easter Safari in Moab in April, stop by our booth, or corner us on some trail and say “hi”. Our teams are planning on fifteen to twenty trade shows across the nation this year. We hope to see many of you there or on some trail in this great country of ours.